Frankly, this is the only possible way the franchise would have survived, especially after the financial and critical failure of Nemesis. Star Trek films were always too concerned with conveying a message and were too much aimed at diehard Trek fans. The reason First Contact did so well is because it played down those tendencies and added a bit of action movie to the formula.
The thing that struck me as I watched the new film was how kinetic and immediate it was. Star Trek films have always seemed to me to be far too stately and full of themselves to truly enjoy on an entertainment level. It was like in some way, Star Trek believed it was more refined than your average science fiction excursion. This film was thrilling, exciting, and the cast was wonderful to watch. I almost forgot in many times that I WAS watching a Star Trek film. I mean, Sulu kicked ass, Uhura had something to do, and the tone had enough darkness to keep me intrigued.
Now, does that mean the hardcore, old school fans are right to be pissed off? They certainly have the right to do that. After all, as the marketing blitz let us know, this is NOT your Dad’s Star Trek. But let me ask those angry fans this: would you have rather seen the whole franchise slide into complete and total irrelevance? There was nowhere else for the series to go. If they didn’t reboot it, they would have just done the same, tired two-hour long episode that the last two movies turned out to be, and that would have been the final nail in the coffin.
Look what a reboot did for the Batman franchise, a series that was all but written off after the disastrous Mardi Gras hangover that was Batman & Robin. The cast of this Star Trek film are all signed up for multi-picture contracts, and the massive opening weekend of this film (it made more in 3-and-a-half days than most of the other films have made in their entire domestic run) is going to ensure that they get made. It’s going to bring new fans into the fold, people who dismissed Star Trek as beneath them but may now explore the rest of the franchise thanks to this very mainstream movie.
Hell, I haven’t considered myself a Trek fan for years. I loved “Voyager”, but I hated (HATED) “Enterprise”, and the last two movies left me cold. Now, I want to go see the new film a second time. I consider this a complete success.